I am pleased to announce the accomplishment of the merger process and the birth of Turkey’s innovative individual pension and life insurance company AvivaSA, after the announcement of the merger between AK Emeklilik and Aviva Hayat ve Emeklilik about four months ago. As of 31st of October 2007, Aviva Hayat ve Emeklilik that has been operating in Turkey for 16 years and owned by Aviva plc, the fifth largest insurance group in the world having 310 years of experience, and AK Emeklilik, participation of Aksigorta owned by Sabancı Holding, have merged with equal partnership structure and been named as AvivaSA Emeklilik ve Hayat.

While structuring AvivaSA, which will act through the vision of “establishing a trust network that is loved and preferred”, it has been elaborated to protect and enhance the strengths of both Aviva and AK Emeklilik. AvivaSA, which will serve you through the mission of “to be a reliable, innovative and permanent company, offering effective financial solutions to your changing and improving investment and protection needs”, has been redesigned for all your current and probable needs with the largest sales organization and most capable Customer Satisfaction Center in the sector. During this new period, we will make some new arrangements through which you will be able to get maximum benefit, without your existent funds and products undergoing any change.

The birth of AvivaSA means the birth of a leader individual pension company of Turkey. Being the largest individual pension company with 25% market share, AvivaSA is in the third rank in life insurance business with 11% market share.

Nonetheless, we are aware of the fact that figures are not the reasons of permanent successes, but a consequence only. We aim to put forward our leadership with the innovations the expertise and service quality we will offer. In this context, AvivaSA will continue to be the company determining the rules of the individual pension and life insurance sector with its unique multi-distribution channels, global and local know-how, strong capital structure, innovative implementations in bancassurance area, expert fund management and after-sales services.

We experience the excitement and pride of making our appearance stronger than we were. Thank you four your belief and trust, which enabled us to reach the top; and I want you to know that, as always, our priority is our clients; you.

Faithfully,

Contact Information